Accepting New Contractors · Q2 2026

Word of mouth is slowly killing your business. Fix it today.

Google Ads Facebook Ads

Here's the truth. I run Google Ads and Facebook Ads together for busy roofing, HVAC, plumbing, and remodeling companies. Google catches homeowners the second they search for help. Facebook keeps your name in front of them so you're the first call they make. Every lead is 100% yours. Nothing shared. Nothing sold to your competitors.

100%

Exclusive leads

48hr

To first lead

Channels working together

13+

Businesses I've grown

SINCE 2019

MOE DHEIS: I Get Contractors More Jobs

Google Ads · Facebook Ads · Roofing · HVAC · Plumbing · Remodeling

GOOGLE + FACEBOOK

The Problem

The Two Traps Killing
Your Business

Before I show you the fix, let's look at what's really going wrong. Most contractors are losing jobs for one of two reasons. Maybe both.

Problem 1

The Shared Lead Trap

Sites like Angi and HomeAdvisor sell that same homeowner's phone number to 3 to 5 other contractors. The second they hit submit. You're racing four other guys to be the first one to call back. You already paid for a lead you have almost no shot at winning.

5×

Other contractors get the exact same lead as you

Problem 2

The Word-of-Mouth Plateau

Referrals feel great until they don't show up. They dry up in slow months. They vanish the second your crew gets busy and stops asking happy customers for reviews. A $5 million company running only on word of mouth doesn't have a real pipeline. It has a habit it got lucky with.

Buttons you can press to get more referrals

Problem 3

Betting On Just One Channel

Run only Google Ads and you disappear the moment nobody's actively searching. Run only Facebook Ads and you're chasing people who aren't ready to buy yet. Either way, you're standing on one leg. One algorithm change, one bad week, and your whole pipeline can fall over.

Single point of failure. That's a risky bet.

Problem 4

Cookie-Cutter Agencies

Most agencies run the same template for every client. Your roofing campaign looks just like a plumber's campaign three states away. They chase impressions, not booked jobs. Their monthly report looks great. Your bank account tells a very different story.

N/A

How much they actually care about your revenue

How It Works

Two Ways To Get
You Customers. One System.

Google Ads and Facebook Ads do two completely different jobs. Here's what each one does. And how I put them together so you get customers whether they're ready to buy today or not until next month.

Google Ads

Catching People
Ready To Buy

Catches homeowners the second they search

When a homeowner types "roof replacement near me" into Google, they need help right now. Their patience is gone and their wallet is out. Google Ads puts your name in front of them at that exact moment. Not next week. Right then.

Separate campaigns for roofing, HVAC, plumbing, and remodeling, so nothing gets mixed up
We block searches from job hunters, DIYers, and your competitors, so you don't pay for clicks that never turn into customers
A landing page built just for your trade, converting 2 to 4 times better than your current website
Ads people can call directly, plus ads with simple forms, so nobody trying to reach you falls through the cracks
Your budget is set based on what you actually make per job, not some generic industry number

Facebook Ads

Staying In Front
Of Your Neighborhood

Builds demand before they even search

Google catches people who are already looking for help. Facebook gets you in front of homeowners before they even know they need you. When your roofing company is the only one they've seen for 30 days straight, by the time they do search, they already know your name.

Ads that only show up to homeowners in your exact service area, down to the zip code
If someone visits your site from Google and doesn't call, we follow up on Facebook, Instagram, and Messenger
We find more homeowners who look just like your best past customers
We ramp up before the busy season hits: AC before summer, roofs after a storm, pipes before winter
Videos and photos that build trust: before-and-after shots, real reviews, your crew at work

The Result

The Result: You're The Only Name They Know

Google Ads brings in the people ready to buy today. Facebook Ads warms up the people who'll be ready next month. Together, you're the name they see everywhere, and the first number they call when they're finally ready to book.

Try The Calculator

See What You Could Make

Switch between Google Ads and Facebook Ads below to see what each one could bring in for your roofing, HVAC, or plumbing business. Then flip the switch to see what happens when you run both together.

Pick A Channel

Switch channels. Numbers update live.

Google Ads: People Searching Now

Monthly Ad Spend ($)

Typical for roofing / HVAC contractors: $3K to $8K a month

Avg. Job Value ($)

What you make per job, like a full roof replacement or a new HVAC system.

Est. Monthly Leads

Calls and form fills you expect each month from this channel

Close Rate (%)

The percent of leads that actually turn into booked jobs

[ SEE BOTH CHANNELS TOGETHER ]

Run Both Channels Together

See the extra jobs you get when they work as a team

Projected Revenue Yield

Booked Jobs / Mo

Projected

Extra Revenue

Flip the switch above

ROAS

0.00×

Return on ad spend

Cost Per Lead (CPL)

Per inbound inquiry

Cost Per Job

Cost per booked job

Ad Spend

Monthly est.

How We Work Together

How I Get You More Jobs

Step 1: Discovery

I Look At What You're Doing Now

I go through everything: your current ad spend, where your leads come from, and where you're losing money. Every wasted click. Every dead-end lead. You can't fix what you haven't measured.

Google Ads Audit Facebook Account Review Lead Quality Scoring Cost-Per-Job Mapping

Step 2: Build

I Build Your System

No templates. No copy-paste campaigns. I build your Google Ads and Facebook Ads from scratch, made for your business, plus a landing page built to turn visitors into calls.

Custom Google Campaign Structure Facebook Funnel Architecture Trade-Specific Landing Pages

Step 3: Scale

I Launch It And Keep Improving It

We launch fast, then I check in daily and adjust based on one thing: how much it costs you to book a job. Not clicks. Not impressions. Jobs. I work like part of your team, not some vendor you have to chase down for a report.

Daily Google Bid Optimization Facebook Creative Rotation ROAS Compounding Calendar Filled

REAL RESULTS

The Receipts

★★★★★

3 MONTHS OF MAXED-OUT CALENDAR

"I was wasting hours on Facebook Marketplace with no clue what I was doing. Moe handled everything and explained Google Ads in plain terms. My calendar has been fully booked for 3 months straight. The high-quality jobs finally come to me."

Mrceo

Home Remodeling Contractor

★★★★★

150 ACTIVE CLIENTS IN 90 DAYS

"I went from struggling with 2 clients per week to 150 active clients in just 3 months. It didn't just bring leads. It brought a predictable revenue stream I never thought possible."

Dr. Smadi

Psychiatrist

★★★★★

+175% PATIENT GROWTH

"We were stuck at a plateau of 20 clients a month for years. Moe dismantled our old marketing and rebuilt everything from scratch. We hit 55 new clients in just 40 days. The ROI was immediate."

Dr. Hussam

Dental Surgeon

★★★★★

240,000+ PAYING USERS ACQUIRED

"Moe worked alongside a team of killers who engineered the sales architecture and VSLs that helped us acquire over 240,000 paying students. When it comes to conversion engineering at high-velocity scale, he operates in a class of his own."

The Real World

Global Platform

Word of mouth is slowly killing your business. Fix it today.

The Two Traps Killing
Your Business

Two Ways To Get
You Customers. One System.

See What You Could Make